Tales End

Eventually I reached a point where I wanted my motion graphics works to reach a wider audience. So I entered a competition put on by MTV Asia called MTV&Me. The aim was to create your own MTV ident, which (if short-listed) would be played  live TV in Asia.

So, I came up with a scenario and a few character. I based the story off the classic fairy tale of the Princess and the Frog, except there’s no Princess, just a girl named K (short for Kate). The magic is the change from the rural to the urban setting. The characters in this piece are not based on anyone in particular, I guess my imagination is wild enough for me to create various characters easily (as can also be seen in the Uckers project).

Within this project I expressed another trademark style of mine which is to basically animated everything to the music. That is to let the music dictate the flow of the story. I was told once that most people do things the other way round,  but that didn’t make much sense to me. I sourced the music from a compositor named Dave Gross. I heard a few samples from his site and asked him to create a 30 sec edit of one of his pieces.

The ident was received well by MTV Asia and was aired early in 2009, I even received a certificate from MTV for my efforts. Enjoy the video below, beneath of which are various a few production stills of the characters.