About

The Creative Fool

Fluid-Lab is the portfolio and blog site of Dele Ajayi, umm… that’s {day’-lay} {ah-jah-yee}. Yep that’s me up there. A London based Digital Designer with over 8 years experience in the design and advertising industry. This site comprises works I have created commercially for clients, my own personal creative projects, and any cool stuff I find that’s worth showing.

It’s not that I love being creative, I have to be creative. Just like I have to eat and sleep. It’s me. It’s who I am and it’s what I do. And so, I work creatively. I get involved at every stage of a project from conception, storyboarding, direction and production, and see them through to completion. With each piece I push the boundaries a little, with the aim of learning something new and basically, enjoying it!

So, my ultimate goal right now is to just keep on doing what I do, i.e…make more cool stuff!

Hit me up

If you’ve got any suggestions/ideas/questions, or anything quirky/funny/sexy/crazy you’d like to share with me, drop me a line over at the contact page. We’ll do lunch